About Us

Shuru-Up is redefining private market investing by bridging the gap between ambitious investors and tomorrow’s most promising companies. We make it simple to discover, evaluate, and invest in Pre-IPO, startup, and private equity opportunities — all on a secure, transparent, and seamless digital platform.

Mission

To democratize access to India's private markets by providing seamless, secure

Vision

To be the leading private market platform — empowering wealth managers and investors with early, transparent access.

Our Journey

Spotted the Gap

Limited access to high-growth private markets inspired us to build a better solution.

Built the Platform

We created a seamless, digital gateway to Pre-IPO, Startup & Private Equity deals.

Enabled Easy Access

One-click KYC, curated deals & real-time tracking made investing simple and secure.

Growing the Network

Now trusted by wealth managers and investors across India — and growing fast.

Why Choose Shuru–Up?

Step Into Elite Startup Deals Startup Deals

Experience the future of startup investments with our platform. We provide curated, high-growth opportunities with digital onboarding and transparent reporting. From advisory support to real-time tracking, Shuru-Up empowers investors and wealth managers to invest in the next generation of startups.